< Back Brand repositioning and go-to-market for a retailer's international expansion Repositioning a brand and supporting go-to-market execution to enable successful international growth. Challenge A retailer focused on digital and consumer technology products was preparing to enter multiple new European markets. Its existing brand, messaging and website were not aligned to international audiences and lacked clarity around differentiation. The business needed to move quickly without building a large internal marketing team. Solution Interval delivered brand strategy, positioning and go-to-market support , combining strategic consulting with hands-on execution. This included brand messaging refinement, visual identity updates, website localisation support and campaign planning for new markets. Marketing specialists were deployed on a project basis to deliver assets and coordinate launches across regions. Outcome Successful launch across three new European markets Improved brand clarity and consistency across channels Faster time to market without long-term headcount commitments Increased engagement and early traction in new regions The client cited Interval’s flexible delivery model and ability to blend strategy with execution as key to the programme’s success. Previous Next

< Back Digital Java Transformation for an Automotive Company Interval supported a global automotive brand in enhancing its vehicle planning and production platform - modernising core Java components and preparing the system for cloud migration. The result: faster performance, improved maintainability, and a foundation for long-term scalability. Situation A multinational manufacturer of luxury vehicles and motorcycles operates a digital platform that manages planning, ordering, production and distribution of vehicles. This platform integrates multiple departments - Sales, Purchasing, Production, Financing and Distribution - across the organisation to ensure that orders are fulfilled efficiently, while accounting for capacity and operational constraints at every stage of the manufacturing process. The platform, originally developed in 2015 as a Java Enterprise Edition monolith, had served the business well. However, with the continued evolution of the automotive industry, the company recognised the need to both enhance functionality and ensure the system remained well maintained. The client launched an initiative to deliver new, business-focused features and provide ongoing support for the monolith application in the short term. The long term goal was to refactor the platform into microservices and migrate to the cloud for greater flexibility and scalability. Approach Interval deployed a dedicated Java Developer to support this transformation. Responsibilities included: Designing and implementing user stories in both frontend and backend components Reducing web page load times to under one second by optimising JPA/SQL queries and improving REST service response times Performing detailed code analysis to identify logical components within the monolith and refactor these into standalone microservices Investigating and resolving production incidents and end-user issues Collaborating closely with the Product Owner, Business Analyst and other stakeholders to shape new features Documenting all work - feature preparation, technical design and implementation - on Jira and Confluence The developer’s efforts laid the groundwork for strategic system modernisation while meeting immediate business needs. Outcomes The first project phase was delivered within six months, ahead of schedule and within budget. A subsequent phase commenced shortly thereafter. All business goals of the initial engagement were met, enabling the organisation to continue offering high-performing digital services to customers. Technologies used included: Java 11, Java EE 8, GlassFish, Kafka, Angular, Maven, Docker, AWS, Bitbucket, Sonar, and IntelliJ IDEA. The proposed transformation - from monolith to microservices - was approved by leadership and is now in progress. The overall programme is expected to span several years, delivering substantial improvements in efficiency, process agility, and system security. Previous Next