Pipeline growth through digital and performance marketing in Medtech

Challenge

An emerging MedTech player was struggling to generate consistent inbound demand in a highly regulated market. Marketing activity lacked focus, digital performance was difficult to measure and strict compliance requirements limited the use of standard campaign approaches. Sales teams relied heavily on outbound activity, resulting in long sales cycles and unpredictable pipeline.

Solution

Interval supported the client with a blend of marketing strategy, compliant digital execution and specialist resourcing. This included refining messaging to meet regulatory standards, restructuring website content for clarity and trust, launching compliant SEO and paid search campaigns and implementing robust performance tracking. Interim marketing specialists were embedded to work closely with internal compliance and commercial teams.

Outcome

• Inbound enquiries increased by 50% within six months

• Marketing-qualified leads increased by 40% while maintaining compliance standards

• Improved visibility of campaign performance and ROI

• Reduced reliance on outbound-only sales activity

The client retained Interval to support ongoing digital marketing optimisation and campaign delivery.