Marketing Talent Acquisition in a Multi-Delivery Environment
Demand for high-impact marketing talent has grown significantly across our client base and within Interval itself. From brand strategy to digital campaigns and interim leadership, organisations needed experienced professionals who could deliver fast, measurable results. Interval set out to tackle this challenge by delivering efficient and innovative marketing talent that could be scaled up or down as needed.
Situation
Marketing is a critical function for both our clients and our own business. Over the past 18 months we’ve seen a sharp rise in demand for high-impact marketing professionals – spanning brand strategy, digital campaigns, content, performance marketing and interim leadership roles. Clients needed trusted consultants who could deliver measurable outcomes fast. At the same time we recognised the importance of elevating our own brand and go-to-market strategy through top-tier marketing expertise.
Approach
Interval built and activated a dedicated talent pool of marketing professionals – including consultants, freelancers and interim managers – with experience across industries such as technology, professional services, consumer and public sector.
We focused on sourcing candidates who combine strategic thinking with hands-on delivery and who can seamlessly integrate into client teams or take full ownership of marketing initiatives. Each profile was carefully vetted for creativity, commercial thinking and the ability to drive results in short timeframes. We removed typical barriers to entry, such as location, by focusing on outcomes rather than physical presence or "shift patterns".
We’ve deployed this expertise both externally – supporting clients with product launches, rebrands and digital marketing campaigns – and internally, where consultants have helped redefine our visual identity, tone of voice, social presence and content strategy.
Outcome
Our marketing consultants have delivered tangible impact across a variety of engagements – including increased campaign conversion rates, brand repositioning projects, improved stakeholder engagement and measurable ROI on digital spend.
Internally, we’ve benefited from the same level of excellence. Our consultants helped elevate Interval’s own marketing presence, creating clear and compelling narratives that reflect who we are and what we do – with standout results in client acquisition and brand visibility.
This case demonstrates our dual strength: recruiting best-in-class marketing talent and knowing how to deploy it effectively for maximum impact.