Industrial Market Entry Strategy for a Consultancy
A consultancy engaged Interval to support one of their Japan-based private investor clients exploring entry into a specialised segment of the industrial machinery market. The investor required detailed market insights and a clear view of several potential acquisition targets’ strategic positions within a highly technical and fragmented sector. The project demanded multilingual research, precise analysis and discreet stakeholder engagement.
Situation
A private investor based in Japan was evaluating an acquisition-led entry into a niche segment of the industrial machinery sector. With limited internal expertise in this specific domain, the investor sought trusted, independent insight into both the market landscape and the commercial viability of several potential acquisition targets. Their consulting partner engaged Interval to resource the research effort, drawing on our ability to deliver sector-specific intelligence and navigate cross-border complexities.
Approach
Interval deployed a senior consultant with industrial B2B expertise and multilingual capability to lead two coordinated workstreams:
(A) Market Research
Conducted in-depth desk research and interviews with industry experts across multiple regions
Assessed key market trends, growth drivers and customer expectations
Mapped the competitive landscape and benchmarked leading players
Estimated the Total Addressable Market (TAM) and identified key buying factors (KBFs) relevant to the segment
(B) Acquisition Target Assessments
Facilitated structured data requests and Q&A processes with multiple prospective acquisition targets
Conducted interviews and working sessions with key stakeholders at each company
Evaluated product-market fit, commercial positioning and strategic differentiation for each target
Outcome
Interval delivered a comprehensive, investor-ready assessment of the market and the relative positioning of multiple potential acquisition targets. The insights provided critical input into the client’s investment decision-making process.
By combining sector knowledge, multilingual communication and timely execution, we enabled a Japan-based investor to evaluate a complex cross-border opportunity with confidence.