Brand repositioning and go-to-market for a retailer's international expansion

Challenge

A retailer focused on digital and consumer technology products was preparing to enter multiple new European markets. Its existing brand, messaging and website were not aligned to international audiences and lacked clarity around differentiation. The business needed to move quickly without building a large internal marketing team.

Solution

Interval delivered brand strategy, positioning and go-to-market support, combining strategic consulting with hands-on execution. This included brand messaging refinement, visual identity updates, website localisation support and campaign planning for new markets. Marketing specialists were deployed on a project basis to deliver assets and coordinate launches across regions.

Outcome

• Successful launch across three new European markets

• Improved brand clarity and consistency across channels

• Faster time to market without long-term headcount commitments

• Increased engagement and early traction in new regions

The client cited Interval’s flexible delivery model and ability to blend strategy with execution as key to the programme’s success.